If you’re passionate about the automotive industry, understand the power of detail, can communicate a value proposition clearly, and feel excited to be part of a team that’s rebuilding an iconic offroad brand — this role is for you.
At Santana Motors, we’re not just filling a position — we’re looking for someone truly passionate about the offroad world. Someone who feels at home among utility vehicles, rough trails, and the adventurous spirit that defines our legendary brand.
We want to bring on board someone with a structured vision, clear thinking, and positive energy. Someone who can organize and synthesize information precisely, with strong analytical skills and direct communication.
A person who sees a product not just as a list of components, but as a complete system — with technical, commercial, and emotional impact.
We want to bring on board someone with a structured vision, clear thinking, and positive energy. Someone who can organize and synthesize information precisely, with strong analytical skills and direct communication.
A person who sees a product not just as a list of components, but as a complete system — with technical, commercial, and emotional impact.
Product Manager (OEM Offroad)
Experience required:
5 to 10 years
Sector:
Automotive (Offroad Vehicles – Pickups and derivatives)
Salary:
Discussed personally (includes trial period)
5 to 10 years
Sector:
Automotive (Offroad Vehicles – Pickups and derivatives)
Salary:
Discussed personally (includes trial period)
Location:
Madrid or Barcelona
Department:
Product Marketing / Portfolio Management
Reports to:
Marketing Director and General Management
Coordinates with:
R&D, Engineering, Design, Sales, Motorsport, Communication, PR, and the Commercial Team
Madrid or Barcelona
Department:
Product Marketing / Portfolio Management
Reports to:
Marketing Director and General Management
Coordinates with:
R&D, Engineering, Design, Sales, Motorsport, Communication, PR, and the Commercial Team
Job Details
The Product Marketing Manager will define and manage the strategic positioning, technical and commercial specifications, and full lifecycle of Santana Motors' products.
Their mission is to align market needs, technical capabilities, and commercial opportunities, while ensuring a strong, differentiated value proposition — especially within the offroad and rally-raid segments.
Their mission is to align market needs, technical capabilities, and commercial opportunities, while ensuring a strong, differentiated value proposition — especially within the offroad and rally-raid segments.
Purpose of the Role
Product Strategy
Market Research & Benchmarking
Coordination with Product Development & Engineering
Commercial Coordination & Go-to-Market
Product Lifecycle Management
Cross-Department Collaboration
- Define the value proposition: versions, features, engines, pricing, and equipment.
- Analyze competitors (pickups, SUVs, 4x4) and identify opportunities to differentiate.
- Ensure consistency between the product and target segments (offroaders, fleets, adventurers, etc.).
Market Research & Benchmarking
- Lead market studies, consumer behavior research, and trend analysis.
- Prepare technical and commercial benchmarking reports, focusing on Europe, LATAM, Africa, and the Middle East.
Coordination with Product Development & Engineering
- Act as a functional link between marketing, product development, engineering, and R&D.
- Participate in product definition from concept to launch.
Commercial Coordination & Go-to-Market
- Design launch strategies for each model/version (briefings, training, sales arguments).
- Coordinate with Marketing, Sales, and Commercial teams to develop technical and promotional materials (brochures, videos, presentations, training).
- Align product strategy with the distribution network and commercial goals.
Product Lifecycle Management
- Monitor product performance post-launch and propose updates or special editions.
- Manage decisions around limited editions, Dakar versions, or optional packages.
Cross-Department Collaboration
- Work with Communication and PR to develop the technical storytelling and product narrative.
- Coordinate with Motorsport on synergies between production and race vehicles.
Key Responsibilities
Core Competencies
Experience
Education
- Strategic and technical product vision with commercial awareness.
- Analytical skills paired with brand sensitivity.
- Interdepartmental coordination and cross-functional collaboration.
- Comfortable using digital tools, ERP systems, Excel, etc.
- Fluent in English and Spanish (French is a plus).
Experience
- 5 to 10 years in product management within the automotive, mobility, or tech sectors.
- Experience in defining technical products, pricing, versions, and configurations.
- Strong knowledge of the offroad, 4x4, pickup, or motorsport sectors is highly valued.
Education
- Degree in Engineering, Business Administration, Marketing, or equivalent.
- A Master’s in Product Marketing or Automotive Management is a plus.
Education
- Degree in Engineering, Business Administration, Marketing, or equivalent.
- A Master’s in Product Marketing or Automotive Management is a plus.
Experience
- 5 to 10 years in product management within the automotive, mobility, or tech sectors.
- Experience in defining technical products, pricing, versions, and configurations.
- Strong knowledge of the offroad, 4x4, pickup, or motorsport sectors is highly valued.
Core Competencies
- Strategic and technical product vision with commercial awareness.
- Analytical skills paired with brand sensitivity.
- Interdepartmental coordination and cross-functional collaboration.
- Comfortable using digital tools, ERP systems, Excel, etc.
- Fluent in English and Spanish (French is a plus).
Required Profile
You can request more information through your representative or by writing to:
Interested in joining the team?
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